About Us
Achieving growth can be a challenge. Missing the dot in the horizon and the plan to get there is often where the growth snags. We can help. Our dynamic approach helps you build vision and uses intelligent strategies to create goals and measurable plans, technology propositions, partnering up for success and taking all of this to market. This is where we come in.
We are selective in our engagements, taking on projects that we know we can succeed with.
This ensures a high return on your investment.
We help Founders and Leaders
Our mission is to leverage our extensive experience to assist founders and leaders in building effective brand, marketing, and growth strategies. We aim to ensure that every business we work with achieves its full potential.
Some of the tech companies we’ve helped…
Meet our Founder
Our founder Bettina Rubek Slater has worked in technology strategy and marketing for the last 25 years.
With a MEng and an MBA and a career spanning enterprise, scaleups and startups, she’s seen and been involved in most things when it comes to founding and running tech businesses.
She’s a strategist at heart and someone who works hard to deliver fantastic results.
Passionate about action for growth, she now spends most of her time advising and coaching leaders and founders across a variety of technology companies.
Associated with thebig are a number of other advisors and freelancers that contribute when the needs arise.
