Services
Our Focus Areas
360 Audits and Landscape Research
Rediscover your business. Uncover opportunities and challenges.
Brand Strategy Development
Build a strong, differentiated and unique brand with a memorable visual identity.
Marketing Strategy
Determine your audiences, plan your content, reach and communicate
Go-to-Market Planning
Create effective market entry plans to ensure top and bottom line revenues.
Product Launches
Get your new products and services articulated and launched effectively
Digital Marketing
Discover new tools to engage your audience online, in person and through your partners.
CLIENT STORIES - Coming soon!
IoT MVNO
brand strategy, branding and marketing strategy
Sustainability Tech Company
Growth Marketing Strategy and Execution
IoT Tech Company
New Brand strategy, Website and Marketing
Global Systems Integratory
brand strategy and rebranding, marketing strategy
No Code Platform
Board Advice on GTM and Scaleup marketing
Why Strategic Marketing Matters….
Targeted Audience Reach
Strategic marketing allows businesses to identify and understand your target audience. By focusing on specific demographics, behaviours, and needs, you can tailor your marketing efforts to effectively reach and engage the right potential customers.
Brand Positioning
Through strategic marketing, you can establish a clear and distinct brand identity – verbally, in your copy and visually. Effective positioning helps create a strong brand image, differentiating your business from your competitors and fostering trust and customer loyalty.
Resource Optimisation
Strategic marketing ensures you’re your resources are allocated efficiently. By analysing market trends and customer data, you can prioritise quick, high-impact marketing activities, maximising your return on investment and reducing wasted efforts.
Competitive Advantage
With a well-defined marketing strategy, you can anticipate market changes and respond proactively. This adaptability provides a competitive edge, enabling your business to stay ahead of the curve in a constantly evolving marketplace.
Customer Relationships
Strategic marketing emphasises the importance of building and maintaining strong customer relationships. By understanding your current and prospective customer needs and preferences, you can create personalised experiences. Better customer satisfaction and retention.
Measurable Results
…and continuous improvement. A strategic marketing approach involves sets goals and defines metrics to measure success. As you track performance, you will identify areas for improvement, and make data-driven decisions to refine your strategies continuously.
Improve your strategy and marketing functions
We believe that all companies have the potential to be good businesses. We help technology businesses realise this potential through strategic initiatives for purposeful marketing and market growth.
Implementing Marketing Tools and Automating
Once you have your strategy laid, there are many tools out there to help create visibility, reach your audience, improve performance, speed things up and scale. We are experts in finding the right tools for your business focus area, size and stage.
Image borrowed from MartechMap.com
Customer Requirements Management Tools
Prospect and customer Data Pools
Email Marketing
Tools
Social and Paid Media and Scheduling Tools
Customer Happiness Rating Tools
Performance Analytics, Measuring and Monitoring Tools
Frequently Asked Questions
Our mission is to leverage our extensive experience to assist founders and leaders in building effective brand, marketing, and growth strategies. We aim to ensure that every business we work with achieves its full potential.
The cost of developing Brand Strategy, Marketing Strategy or executing Brand activation, product or services launches or implementing growth programmes vary widely. The best way to ensure the fastest and most effective results, is to work with experts. Like us.
Results vary and depend on what your objectives are. We start there. What are you trying to achieve? What have you done previously and what were the results then… We have rebranded entire companies, repositioning them for differentiation through a clear value proposition and installed small and large marketing programmes, some of which have generated over 700% growth.
In as little as a week you can have a mini company audit completed and some initial recommendations around (re)definition of your brand, vision, mission, positioning and more. Marketing strategy and executing Growth Programmes can take anything from a few weeks to longer. We explore low-hanging fruit together and establish where the effort optimises your chances of fast success.
Strategy and Marketing are not exact sciences and with business there are often a lot of moving parts. This is why it is very difficult to provide guarantees. However, given our experience, we should be able to hone in on what KPIs and results could be. This is the conversation we’ll start with – what are you trying to achieve and what does good look like for your business.
Contact Us
bettina@thebig.ltd